Snoop Dogg becomes latest celebrity soccer club owner with investment in Swansea City

Snoop Dogg is the latest celebrity to become part-owner of a soccer club with the announcement that the 17-time Grammy Award nominee has invested in Swansea City, a Welsh-based side about to enter its seventh straight season in the Championship, the English second division.

The rapper helped introduce Swansea City’s 2025-26 home jerseys on Saturday. On Thursday, he was officially part of the club’s American ownership group.

“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” Snoop said via a statement. “The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.

“I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”

Snoop Dogg has long been connected to soccer. He’s been a regular player of soccer video games for decades and joined EA Sports as a brand ambassador in 2012. He has also been spotted wearing jerseys of teams like Barcelona, Manchester United and Norwich during performances.

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Swansea City can now boast Snoop Dogg and current AC Milan and Croatian star Luka Modrić as part of its ownership group. The club is another example in a growing trend of international teams receiving North American investment. Most famously, actors Ryan Reynolds and Rob McElhenney bought Wrexham of Wales in 2020 and have been in charge for three straight promotions, bringing them to the Championship for the first time since 1982.

Other notable co-owners included former NFL quarterback Tom Brady and Championship side Birmingham City; former NFL linebacker J.J. Watt with newly promoted Burnley; and actors Russell Crowe and Will Ferrell, along with Larry Nance Jr. of the Cleveland Cavaliers, among others, part of the Leeds United ownership group.

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Swansea City have not been in the Premier League since 2018 when they were relegated following a seven-year stay in the English top flight.