Fans all over the United States enjoyed El Clsico in a whole new way. LaLiga hosted the latest edition of El Partidazo events in celebration of El Clsico in Miami, New York, Boston, Washington, DC and Chicago. The biggest club match in the world soccer calendar, played between two of the biggest clubs in the world in FC Barcelona and Real Madrid.
This time, fans in Miami got to enjoy the big game with 4-time LaLiga winner and former Argentina National Team, Javier Mascherano. Messi’s former teammate even signed autographs and took selfies with many of the fans present at 77 Sport Bar.
What’s ‘El Partidazo’? LaLiga’s new marquee event
El Partidazo is LaLiga North America’s new marquee fan engagement and event platform. Celebrating the can’t-miss LALIGA matches of the month, El Partidazo consists of a series of watch parties occurring simultaneously across the country at various restaurants and bars. Speaking and working directly with fan groups (peas) nationally, El Partidazo is a core aspect of LaLiga’s strategy to put the fan first.