In the last five years, streaming platforms have gained great relevance in the transmission of audiovisual content around the world, with series, movies and documentaries being the most consumed products by subscribers.
As they say “Renew or die” and sports, as one of the most important entertainment products on the planet, could not be left behind, so leagues such as the NFL, MLB and NBA have had to adapt to new technologies.
Although they have not left the conventionality of open or cable television, they have expanded their exposure with applications so that their games can be watched from any mobile device.
Netflix puts on the gloves
According to the Wall Street Journal, Netflix has shown interest in streaming boxing fights on its platform in the future.
This is in order to expand its content catalogue and thus attract a new segment of potential customers.
Its first “test” will be the launch in a few days of “The Netflix Cup”, a golf tournament in which F1 drivers who appear in “Drive to Survive” and professional golfers who appear in the series “Full Swing” will participate.
Jake Paul, wanted by Netflix
The streaming of the red letter N would be thinking of Jake Paul as one of the figures to promote boxing on its platform.
The relationship between the two is good, since a few months ago “Uncovered: Jake Paul, the Problem Boy” was released, a documentary that focuses on the life of the now pugilist, from his beginnings as a television star, to his unexpected arrival in boxing.
Is Canelo Alvarez coming to Netflix?
Since the U.S. channel Showtime will stop broadcasting boxing in 2024, the promoter PBC (Premier Boxing Champions) has no channel or streaming to broadcast its fights, so Netflix could appear on the horizon to change this situation.
It is worth mentioning that PBC has among its roster of boxers none other than Saul Alvarez, reigning unified world champion in super middleweight of the IBF, WBA, WBO, WBC and The Ring.
El Canelo could be an important factor for Netflix to become interested and make an offer to PBC, in what would undoubtedly be a game-changer in the streaming world.