Star Sports has set high prices for advertisements by taking advantage of the TV reliance of the viewers
Cricket is now popular all the time. In precisely the exact same time raised commercial utility. Especially since the coming of the IPL, there's been a large shift in cricket commerce. It's grown so much that today the purchase price of an ad of ten minutes is just one million rupees! Meaning 1 lakh rupees each minute.
Star Sports won't lessen the expense of advertising. Advertisers will need to pay out enormous quantities of cash like time to earn huge dollars during IPL. Star Sports can bill 8 to 10 lakh rupees to get a 10-second advertisement broadcast! They've zero holds from the corona atmosphere.
They won't permit the gain tide. How much you need to cover every ad has been heard, shortly the IPL broadcasting station will resolve this sum. The world's biggest franchise cricket league will begin from the United Arab Emirates on September 19. It appears that they will transcend all documents in the upcoming season. Since this time IPL won't have audiences on the area, it'll be completely television-centric.
This time IPL will last for 53 days. The final will be held in the week of Diwali. In the midst of the epidemic the festival may ebb. So Indian cricket fans will keep an eye on TV. The channel awaits record-breaking business in the last week of the IPL. However, at that time, they have to compete with several popular reality shows, including Bigg Boss.
Star Sports has paid Rs 3,260 crore to the Board of Control for Cricket in India (BCCI) for broadcasting and digital rights for this year's IPL. Naturally, they would like to see a hefty profit from advertising, so the cost of displaying the ad is relatively high.